The patient trendscoping study

At Think Next, we love data, to help us evidence the trends we’re talking about.

So in partnership with Hall & Partners, we’ve developed the Patient Trendscoping research, a quantitative study with 10,500 respondents in US, UK, Germany, China, Japan.

This study is purposedly versatile, with the possibility to look at the data through the lens of  30+ health conditions, or through the lens of behaviors or attitudes.

The study explores how people:

Manage their health

Manage their health

  • Patient empowerment
  • Proactive lifestyle changes
  • Attitudes to vaccines
  • Support of family caregivers
  • Mental health
  • Digital health apps

Expect to Receive Care

Expect to Receive Care

  • Relationship with doctor
  • Discrimination
  • Health at home
  • Digital therapeutics
  • Connected devices
  • Data sharing & trust
  • Role for AI and VR

Inform their decision making

Inform their decision making

  • Sources of information most trusted
  • Online sources and influencers
  • Patient role in decision making
  • Role of family caregivers

Explore key insights from the Patient Trendscoping study with our "Patient of the future" report.

Download the "Patients of the future" Report

With the Patient Trendscoping data, we have helped our clients to better understand emerging patient expectations and channels of information, or to design segmentations uncovering the profile of early adopters for health tech devices. Curious to know more about the Patient Trendscoping Study? Discover our case studies.

See Case Studies

We’re comfortable working without a structured brief or detailed RfPs. Often, our contacts come to us with a problem, or an itch, and we help them define scoping questions and how to answer them.

What’s your itch? What are you curious to explore?

We’re happy to chat and brainstorm with you – no strings attached.

Brainstorm with us