The future of health:
Our expertise in respiratory health

Pollution, smoking habits, allergies: chronic respiratory diseases, such as asthma or chronic obstructive pulmonary disease (COPD), are on the rise.

It is estimated that in 2050, there will be 600 millions COPD patients in the world ⁽¹⁾. Uncontrolled asthma is projected to cost 300 $billions in the next 20 years in the US ⁽²⁾.

For public policy makers and pharma companies alike, it’s a huge challenge to understand how to prevent, diagnose and manage better respiratory conditions.

We’ve worked on several projects shaping the future of respiratory health:

What matters to patients: emerging patient expectations and their definition of quality of life
How patients get treated: mapping the present and future patient journeys
How digital can help: digital innovations for diagnosis and daily management, including digital therapeutics
Who is ready to embrace digital solutions: profile of early adopters for connected solutions

Explore our case studies

If you’re curious about our experience in Respiratory, explore our case studies below & reach out to us for more information!

Respiratory conditions we’ve worked on: Asthma, COPD, Chronic Cough, NCFBE

Digital health innovation: profile of early adopters

Understanding adopter and non-adopter profiles with segmentation analysis

Disease area strategy: patient expectations for 2030

Shaping the disease area strategy and early drug development to meet patient expectations in 2030

Digital Therapeutics Landscape and patient adoption

Building the case for change for Digital Therapeutics in a large pharmaceutical company

Innovation with connected drug device

Investigating the opportunity for a connected drug device with patients & caregivers – a winning case for change?

Unique insights from our patient trendscoping study

Additionally, with more than 1000 respondents with a respiratory condition, our Patient Trendscoping study is also a source of unique insights on patient expectations and behaviours.

40% of patients with a respiratory condition look up on social media for health information.

The most-often used social media for health information: Facebook (48%) and TikTok (36%) and WeChat (33%)

42% of COPD patients consider their smoking habits (cigarettes, vaping or cannabis) as very or fairly unhealthy

36% of asthma patients would be interested trying virtual reality to help with breathing or relaxation techniques

63% of patients with a respiratory condition would be interested to use voice & breathing sounds as a way to detect potential illnesses

With sizable patient groups in conditions such as asthma, COPD or chronic cough, we can delve into the trends that resonate the most with each group.

The future of health:Our expertise in respiratory health