Case Study
Digital Therapeutics Landscape and patient adoption
Building the case for change for Digital Therapeutics in a large pharmaceutical company
- Cardiovascular • Diabetes • Kidney Disease • Oncology • Respiratory
- Countries: Global Scope
- Timeline: 10 to 11 months
Key Deliverables
0
+
digital therapeutics companies reviewed
0
people surveyed
0
capabilities mapped across DTx lifecycle
Client
A pharma company with a large portfolio and siloed initiatives
Key Question
How to build the case for a digital therapeutics (DTx) strategy at enterprise level?
Our approach
We’ve proposed an approach with 4 key dimensions:
- The industry landscape: a summary strategy document covering definition of DTx, early success stories, regulatory and reimbursement pathways, typology of DTx, approaches to value generation
- The innovation review with 50+ DTx companies in relevant disease areas
- The internal view: stakeholder interviews to understand drivers of uncertainty, leading to a capability mapping across DTx lifecycle
- The patient view to understand patient readiness to adopt DTx, with patients focus groups and a quantitative, multi-country study, to understand attitudes towards DTx (awareness, interest, readiness to pay) and help lift internal objections and misconceptions
Results
- Projects materials were used for wide stakeholder engagement across many functions to align on definitions, strategic intent, roles and capabilities, enabling the cross-functional taskforce to secure senior sponsorship in multiple functional areas for the DTx agenda.
- Materials were adapted into a 2-h training curriculum on the internal training platform for wider enterprise circulation.
- Patient research was presented internally at global, regional and country level, and leveraged for external thought leadership interventions in leading DTx conference.
Client Feedback
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