Digital Therapeutics Landscape and patient adoption
Building the case for change for Digital Therapeutics in a large pharmaceutical company
A pharma company seeking to understand priority patient profiles for their digital health innovation and how best to engage them.
From our Patient Trendscoping study, we ran a factor and cluster analysis to identify 5 segments among a set of COPD and Asthma patients. We delivered detailed analysis to better understand their health and tech behaviours, as well as their preferred sources of health information. This provided in-depth insight into segments’ key motivations, expectations, barriers and sources of influence for adoption.
A final report provided the client with a deep-dive into each of the 5 segments to evaluate their relevance as a target group and provide recommendations for effective patient engagement. A profiling tool was also delivered in order to segment respondents for future market research.
Now that you’ve read the case study, is there any question you’d like to discuss with us?
We’re comfortable working without a structured brief or detailed RfPs. Often, our contacts come to us with a problem, or an itch, and we help them define scoping questions and how to answer them.
What’s your itch? What are you curious to explore?
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