Case Study

Digital health innovation: profile of early adopters

Understanding adopter and non-adopter profiles with segmentation analysis

Asthma • COPD

UK • US • Germany

Budget: £20K – £30K

Digital health innovation: profile of early adopters - Think Next
Digital health innovation: profile of early adopters - Think Next
Digital health innovation: profile of early adopters - Think Next

Key Deliverables

0
respondents
0
segments
0
profiling tool

Client

A pharma company seeking to understand priority patient profiles for their digital health innovation and how best to engage them.

Key Question

Which respiratory patients are more likely to adopt a digital health intervention and who do they trust for health advice?

Our approach

From our Patient Trendscoping study, we ran a factor and cluster analysis to identify 5 segments among a set of COPD and Asthma patients. We delivered detailed analysis to better understand their health and tech behaviours, as well as their preferred sources of health information. This provided in-depth insight into segments’ key motivations, expectations, barriers and sources of influence for adoption.

Results

A final report provided the client with a deep-dive into each of the 5 segments to evaluate their relevance as a target group and provide recommendations for effective patient engagement. A profiling tool was also delivered in order to segment respondents for future market research.

Client Feedback

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