Digital Therapeutics Landscape and patient adoption
Building the case for change for Digital Therapeutics in a large pharmaceutical company
A contact lenses manufacturer preparing for the development of their next generation of contact lenses
In which context(s), and for which reasons people may (or may not) wear contact lenses in 2035?
We collected weak signals to analyse drivers of change shaping the consumer landscape in 2035, and we drew on consumer data from the Patient Trendscoping study to understand behaviours from younger generations – Gen Z and Millennials.
With these insights, we prepared an inspiration session exploring how people will work, shop, spend their leisure time and take care of their health in 2035, with 10 thought-provoking ‘what if’ questions for our client to consider in their product development.
We delivered a 90-min interactive online presentation for key stakeholders to stretch their thinking on the future context(s), drivers and barriers to use contact lenses in 2035.
Now that you’ve read the case study, is there any question you’d like to discuss with us?
We’re comfortable working without a structured brief or detailed RfPs. Often, our contacts come to us with a problem, or an itch, and we help them define scoping questions and how to answer them.
What’s your itch? What are you curious to explore?
We’re happy to chat and brainstorm with you – no strings attached.
