Case Study

Start-up coaching: Trends to watch in clinical trials

Helping start-ups understand how to use trends and foresight to strengthen their innovative solution and pitch
Start-up coaching: Trends to watch in clinical trials - Think Next
Start-up coaching: Trends to watch in clinical trials - Think Next
Start-up coaching: Trends to watch in clinical trials - Think Next

Key Deliverables

key trends
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framework for self-evaluation on trend activation
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Client

A Swiss-based incubator with 15 start-ups in seeds or series A with solutions for clinical trials in life sciences

Key Question

Which trends in clinical trials should digital health start-ups be aware of and activate to strengthen their solution and their development roadmap?

Our approach

We reviewed the 15 start-ups pitch decks to understand their solutions, identify commonalities and curate a trend shortlist tailored to them.

We designed a 3-h workshop with an introduction to foresight, followed by a trend review with brainstorming and voting moments, and concluded with a self-evaluation to reflect on trend activation by each start-up.

Results

Start-ups left with a list of actions to start, do more or do differently, and a clear understanding of key trends to leverage in their communication and/or offering development.

Client Feedback

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