Case Study

Keynote: trends shaping the future patient experience

Inspiring insight teams with key trends shaping the future experience of people living with multiple sclerosis

Key Deliverables

keynote speech

0

trends

0

Client

A pharma company leading in Multiple Sclerosis (MS)

Key Question

How might we stimulate our Insight teams to think of future trends impacting MS patients’ pathways and care?

Our approach

For this keynote speech we focused on how patient expectations are evolving, with five trends that could impact a MS patient’s journey in the future, ranging from the emergence of digital therapeutics (DTx) for mental health, to AI helping piece together the fragmented experience of MS, through the development of digital voice assistants to support patients in their day-to-day lives.

Foresight becomes reality

A year after the event, our foresight became reality: a major pharma company and a DTx start-up announced a collaboration to use digital therapeutics for mental health of MS patients.

Client Feedback

Great topic and speaker with thought-provoking ideas that are relevant to the industry

Related Case Studies

Innovation with connected drug device

Investigating the opportunity for a connected drug device with patients & caregivers – a winning case for change?

An eye on 2035: The Next-Gen contact lenses

Envisioning the world in 2035 to understand the future potential context(s), drivers and barriers to use contact lenses in 2035

Patient and HCP Activation on risk awareness

Harnessing patients trends, emerging expectations and behaviours to find new ways to activate patients and HCPs