The patient journey in rare disease, today and tomorrow
Mapping today’s patient journey and articulating how it would evolve in the future with gene therapy
A pharma company specialised in rare diseases
Which trends and innovations in the health care space can be inspiring to upgrade our patient support programme & stay ahead of the curve in terms of patient experience?
In partnership with the insight agency in charge of the qualitative research with patients and caregivers, we identified key themes from the research and we mapped them to 4 key consumer trends relevant for patient education & patient engagement.
These trends were illustrated by a selection of 15 innovative examples from the health care and life science industry, with a mix of innovations suitable for adult patients, for children, and for their family caregivers.
The trend presentation was used to facilitate a brainstorming session with the client team & propose concrete ideas to improve the patient support programme.
We helped our client to identify innovative ideas that resonate well with patients’ pain points, to deliver a better patient experience through an enhanced patient support programme.
Now that you’ve read the case study, is there any question you’d like to discuss with us?
We’re comfortable working without a structured brief or detailed RfPs. Often, our contacts come to us with a problem, or an itch, and we help them define scoping questions and how to answer them.
What’s your itch? What are you curious to explore?
We’re happy to chat and brainstorm with you – no strings attached.
