Case Study
Keynote: trends shaping the future patient experience
Inspiring insight teams with key trends shaping the future experience of people living with multiple sclerosis
- Conditions: Multiple Sclerosis
- Countries: Global Scope
- Timeline: 2 to 3 weeks
Key Deliverables
keynote speech
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trends
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Client
A pharma company leading in Multiple Sclerosis (MS)
Key Question
How might we stimulate our Insight teams to think of future trends impacting MS patients’ pathways and care?
Our approach
For this keynote speech we focused on how patient expectations are evolving, with five trends that could impact a MS patient’s journey in the future, ranging from the emergence of digital therapeutics (DTx) for mental health, to AI helping piece together the fragmented experience of MS, through the development of digital voice assistants to support patients in their day-to-day lives.
Foresight becomes reality
A year after the event, our foresight became reality: a major pharma company and a DTx start-up announced a collaboration to use digital therapeutics for mental health of MS patients.
