A pharma company seeking to understand priority patient profiles for their digital health innovation and how best to engage them.
From our Patient Trendscoping study, we ran a factor and cluster analysis to identify 5 segments among a set of COPD and Asthma patients. We delivered detailed analysis to better understand their health and tech behaviours, as well as their preferred sources of health information. This provided in-depth insight into segments’ key motivations, expectations, barriers and sources of influence for adoption.
A final report provided the client with a deep-dive into each of the 5 segments to evaluate their relevance as a target group and provide recommendations for effective patient engagement. A profiling tool was also delivered in order to segment respondents for future market research.
