Case Study

Patient-centered design for a digital companion

Identifying what patients need from a companion app to help manage their chronic condition
Patient-centered design for a digital companion - Think Next
Patient-centered design for a digital companion - Think Next
Patient-centered design for a digital companion - Think Next

Key Deliverables

patients & caregivers interviewed
0
concepts tested
0

Client

A pharma company looking to develop a digital companion for patients

Key Question

What should be the key features of a digital companion for our treatment?

Our approach

We started by understanding patient and caregiver  pain points. After an internal ideation workshop, we developed nine concepts of digital health interventions to respond to each identified pain point. We tested these concepts through focus groups with 30+ patients and caregivers in four markets.

Based on patient feedback, current unmet needs, and alignment with brand strategy, we made strategic recommendations on features which should be prioritized.

Clear path ahead

The client gained insights into what patients and caregivers wanted from a digital health companion, how the future patient experience should look like and what this meant for their brand digital strategy.

Patient-centered design for a digital companion - Think Next
Patient-centered design for a digital companion - Think Next

Client Feedback

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