Case Study
Patient-centered design for a digital companion
- Conditions: Cardiovascular • Kidney Disease
- Countries: UK • US • Japan • Spain
- Timeline: 5 to 6 months
Key Deliverables
Client
A pharma company looking to develop a digital companion for patients
Key Question
What should be the key features of a digital companion for our treatment?
Our approach
We started by understanding patient and caregiver pain points. After an internal ideation workshop, we developed nine concepts of digital health interventions to respond to each identified pain point. We tested these concepts through focus groups with 30+ patients and caregivers in four markets.
Based on patient feedback, current unmet needs, and alignment with brand strategy, we made strategic recommendations on features which should be prioritized.
Clear path ahead
The client gained insights into what patients and caregivers wanted from a digital health companion, how the future patient experience should look like and what this meant for their brand digital strategy.
