Case Study

Launch preparation: new patients or doctor services

Looking for ideas for new patient or doctor services to support upcoming treatment launch in diabetes
Launch preparation: new patients or doctor services - Think Next
Shifting Market perception
Launch preparation: new patients or doctor services - Think Next

Key Deliverable

0 +
innovation examples

Client

A pharma company with legacy portfolio and upcoming launch in type 2 diabetes

Key Question

How might we propose new services to patients and doctors to be seen as an innovative company in diabetes?

Our approach

To inspire our client and broaden their thinking about ’new services’, we ran an innovation scan of 40+ digital or non-digital innovations in the diabetes space, from 19 countries.

We then helped produce a short-list of ideas to actively pursue via in-house development or via partnership.

Perfect feedback

100% client satisfaction on all key metrics: research questions answered, business outcomes delivered, client promoter score.

Launch preparation: new patients or doctor services - Think Next
Launch preparation: new patients or doctor services - Think Next

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