What we do
We work at the convergence of strategy, foresight and service design, to help you make decisions that are fit for the future, fit for your customers, and fit for your organisation.
Foster a future-oriented mindset
Inspiration shots
Innovation scanning
Start-up scouting
Upskilling & cultural change
How do you foster a more creative, optimistic and future-oriented mindset, and get your stakeholders on board? We’re your strategic partners and cheerleaders every step of the way.
How we do it
At the heart of what we do is always the question: What does the future of health look like, and how to get ready for it?
To answer this question, we continuously scan the environment and look for signals of change:
We monitor the
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regulatory landscape
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start-up landscape
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pharma landscape
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tech landscape
- regulatory landscape
- start-up landscape
- pharma landscape
- tech landscape
We interview
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patients
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doctors
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caregivers
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futurists
- patients
- doctors
- caregivers
- futurists
We look at
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innovations
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data and insights
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new business models
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consumer trends
- innovations
- data and insights
- new business models
- consumer trends
This helps us to curate our framework of trends based on qualitative and quantitative evidence, to build our internal library of innovations and early signals, and to anticipate and brainstorm ‘what if?’ questions.



We are future enthusiasts and health experts
We combine future thinking and health expertise, having worked across a wide range of health conditions.
We regularly interview patients, caregivers, doctors to spot emerging expectations.
That’s what sets up part from other trends agencies & futurists.

Respiratory

Kidney Disease

Diabetes

Cardiovascular

Dermatology
Chronic Pain

Oncology
Gastro-intestinal

Rare Diseases
The patient trendscoping study
What else sets us apart? We have co-designed a consumer survey to track health behaviours and beliefs; so when we talk about trends in health, we have robust data to evidence what we are saying.
How do people manage their health? How ready are they to embrace emerging technologies in health? Where do they look for health information?
All answered in the Patient Trendscoping research.