Hlth Europe Conference Report

A couple of highlights, great ideas & interesting signals gathered from HLTH Europe, the first edition of the American HLTH conference in Europe

A patient-only panel: probably the first time that we’ve seen on stage an all-patients panel on digital health. This panel was rich in learnings in do's & dont's in UX, tone of voice and first-time user experience:

  • “To develop a solution in a way that I feel seen and appreciated”
  • Always ask patients throughout the development of their solutions. Don’t assume that you know
  • Let patients "help you help them"!

An idea we loved for patient engagement: the "Ask Patients" lounge, where any conference participant can just walk in and ask a patient about anything. This is a great opportunity for start-ups and solution developers to get free and unbiased feedback from patients. This is an initiative by Savvy Cooperative, the first patient-owned cooperative for patient insights.

We were impressed by the Women’s Health stage literally at the center of the event. This is a great reminder that: “if you work in healthcare, you work in women’s health” as Kathrin Folkendt, the founder of Femtech Insider, likes to say.

The Art Gallery was a (re)treat in this busy environment, displaying art from patients and healthcare professionals, with brilliant & creative workshops for conference participants to take a break from the networking and presentations. It turns out that we remembered better connections and stories forged over creative pursuits than regular networking meetings.

Hlth Europe Conference Report - Think Next

A new take on patient engagement: Cecilia Olsson shared how her breast cancer diagnosis and treatment unlocked new creative pursuits, but also transformed her career. She brings her patient experience into her work purpose at GE Healthcare, where she’s now working on the female health portfolio. As we often talk about patient engagement in healthcare, patients are often considered as 'outsiders' stakeholders to be engaged with… should the path forward be with ‘insider-patient’?

Curious to join?

Next edition for HLTH Europe: 16 – 19 June 2025
RAI Convention Centre, Amsterdam

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